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New pack for Wensleydale Creamery cheese |
| The Wensleydale Creamery of North Yorkshire would use a new packaging format to launch its new white and blue cheeses into the premium retail market. Working in partnership with the award-winning cheese manufacturer, Smurfit Kappa developed a composite tube container with a strong rustic feel and appearance, reflecting the heritage of the Wensleydale Creamery cheeses. The sophisticated-looking packs were six- and seven-colour litho printed, clearly positioning the cheese as a premium quality product. Holding a 500 g cheese truckle, the composite tube needed to both create an impact at point-of-sale and provide safe transit across the supply chain. The pack incorporates two small holes in the body of the container. This enables the cheese to breathe and continue the maturing process during its journey to the consumer's fridge. The composite container, comprising a body, base and lid, is totally recyclable. |
| last update:2008-9-10 19:37:11 |
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